An Introduction to Salesforce in the Real Estate Industry

Why do you need a CRM

Flexibility is essential to your success in the real estate industry - you need to be able to understand and deal with complex situations and concepts, and have a very clear idea of who your clients are and what they want. On top of that, you also need to be able to be there for your customers whenever they need you, and be able to provide them with the detailed information in order for them to make possibly the biggest investment of their lives.

Having a Cloud-based customer service management (CRM) such as Salesforce would help you to accomplish these tasks. Many can benefit from a CRM solution, including:

• Residential real estate
• Commercial real estate
• Real estate development  

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How Salesforce can help you succeed

With more and more customized digital technologies on the market, many veteran brokers are now moving away from the business rather than adapting to the new tools and frameworks available. While this is creating a vacuum throughout the industry, an increasing number of new, younger and more tech-savvy brokers are rushing to fill this gap and to meet the demand for new real estate-specific technology tools.

Given the unique requirements associated with real estate, these tools must not only be highly effective, but also exceptionally adaptable. In short, the real estate industry needs high-quality CRMs more than ever before.

The key benefits of implementing Salesforce for organizations in the real estate industry are:

• Customized, intuitive automation - centralizes the data of your properties, keep track of deadlines, and maintain customer relationships.
• Fast response times - improves the communication with your clients.
• Simplified correspondence - helps you stay in contact with your existing customers.
• Centralized database - allows you to access all the data you need anywhere online.
• Instant Evaluation - helps you to maximize your time and improve productivity.

We will go through these benefits in detail in our upcoming blog post.

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Decidio and Salesforce

Decidio is partnered with Salesforce - the leading CRM on the market today. Our expertise and exeperience, together with a highly developed and flexible CRM solution, can help your business take the next step.

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